This year, Tasmanian Perpetual Trustees Limited (TPTL), working in close partnership with at+m integrated marketing, has taken out an Award for Marketing Excellence in two categories: Sponsorship; and Marketing Communications - Business to Consumer (B2C).

The event, attended by 150 guests from Tasmania's marketing community, was held at Hobart's Peacock Theatre at the Salamanca Arts Centre. Every year, these Awards recognise and reward outstanding examples of marketing programs in accordance with best practice criteria across 17 different categories.

TPTL won the Award for Excellence in Sponsorship for its unique celebrity endorsement campaign which leveraged perfectly off this year's Errol Flynn Centenary Celebration - for which TPTL was a major sponsor.

The memorable Rory Flynn TV commercials were the centrepiece of TPTL'S integrated marketing campaign. at+m was charged with designing and delivering all supporting festival materials including: press ads, media strategies, a direct mail piece, in-branch posters, festival brochure, festival posters, festival invitations and the festival website.

From TPTL's perspective, and perhaps in keeping with the larger-than-life persona of Errol Flynn himself, the increase in new Wills written has wildly exceeded expectations.

TPTL won the Award for Excellence in Marketing Communications (B2C) for its "This is a message for you" campaign. The integrated campaign, which was executed and implemented by at+m, revolved around the concept that TPTL has such personalised service that it places ads on TV specifically speaking to just a few individual customers. The TV ads were supported by quirky direct mail and personalised Product Disclosure Statements for customers. The campaign achieved its objective for TPTL and improved its overall brand equity position.

TPTL's two winning State entries now automatically go forward as finalists in their respective categories for the National AMI Marketing Awards. We wish them all the very best.

» More News Articles