Things have become noticeably busier for us since we last touched base. We've seen our clients get positive and get through the downturn relatively unscathed. Plus there appears to be a general confidence returning to the market.

According to the recent Access Economics business outlook report, Tasmania has weathered the economic storm far better than other Australian states. This is echoed in the activities of many of our clients right now. We're finding companies are busier than ever - with demands for everything from the development of fresh creative campaigns and re-branding to new websites and large printing runs.

It's all happening here. 

Regards,

David Peck
Managing Director
at+m integrated marketing

October Launch for Quicker Quality

Sprintaprint, as the name suggests, has always prided itself on fast, efficient turnarounds on high quality printing. Well, now we’re making it possible to get that same level of product in your hands even sooner – all at a competitive price.

Here’s a hint of what’s to come. Next month will bring with it some exciting new benefits for our valued clients. We’ll be introducing a whole new process called Quicker Quality.

We’ve already proven that ‘exceptional quality costs no more’. Now, we’re happy to report that exceptional quality also need not take as long to produce.

In fact, ‘quality’ just got a whole lot quicker. Faster partial and complete turnarounds on high-end printing jobs will now be available giving you even greater convenience.

In essence, it’s all about flexibility and choice. It also comes down to two simple printing questions: How many? And: How soon? You decide and we’ll deliver.

So, on your next printing project, we invite you to put us to the test on tighter turnarounds.

at+m develops the new MyState Limited corporate identity

at+m has created a unique new corporate identity for the recently-listed MyState Limited. The concept selected was in keeping with both the financial services category and, importantly, MyState Limited’s role as a non-trading holding company.

Our creative and design team set about developing a concept that would sit comfortably with, yet not directly echo, the two existing trading brands: MyState Financial and Tasmanian Perpetual Trustees Limited. The design required an appropriate sense of strength and corporate understatement, but it also needed a fresh twist.

In keeping with the idea of ‘making a statement’, the design incorporates an ‘exclamation mark’ on the first stroke of the ‘M’. It’s as if the new entity, MyState Limited, is announcing itself to the market with an approach that’s as bold and confident as it is contemporary.

As with any corporate collateral, a further consideration for our team was to ensure the final design retained its legibility and impact at smaller sizes – as is the case for letterheads, business cards and web usage. This has been fully achieved and these elements have now been produced.

We look forward to a close and constructive relationship with the MyState Limited team.

Our tips to improve your website

For those clients with an online store, here's some helpful information.

Michael McKerlie’s recent article on SmartCompany.com.au spoke of seven ways to improve the success rate of your online store. We’d like to share them with you and expand on the points that he raised.

1. Create confidence
   Don’t hide the important details that customers need to know before they commit to doing business with you.
2. Show prices and charges
   List all prices clearly and make sure there are no hidden costs.
3. Assure security
   Make sure all pages which accept sensitive information are properly protected by an SSL security certificate.
4. Make promises and keep them
   False promises can alienate buyers – if you promise something, make sure you deliver it.
5. Describe products with the right details and photos
   The product details page will be your sales champion. Make sure it is accurate and detailed.
6. Offer several payment options
   Clients have many different needs – make sure you cater for them by allowing for as many payment options as practical and possible.
7. Move with the times
   Take a look at the bigger online stores like Amazon, iTunes and see if there are any features that you feel would be an appropriate investment for your online store.

We’d like to conclude with an additional point worth considering:

8. Monitor your store’s effectiveness
   Most of you are familiar with reviewing your website’s traffic reports, seeing how many page views you’ve had this month and even finding out which keywords are getting you hits from search engine results.

But do you know what pages new visitors are viewing when they first arrive? Or how successful your website promotions have been? Or how many people are getting to the checkout, but not following through?

at+m integrated marketing can partner with you to determine how your customers are using your website, and recommending ways in which you can invest in increasing your online store’s effectiveness.

Contact us for more information about this service on 6334 3577.

TPTL a success in AMI Awards

This year, Tasmanian Perpetual Trustees Limited (TPTL), working in close partnership with at+m integrated marketing, has taken out an Award for Marketing Excellence in two categories: Sponsorship; and Marketing Communications – Business to Consumer (B2C).

This year’s event, attended by 150 professionals from Tasmania's marketing industry, recognised and rewarded outstanding examples of marketing programs in accordance with best practice criteria across 17 different categories.

TPTL won the Award for Excellence in Sponsorship for its unique celebrity endorsement campaign which leveraged perfectly off this year's Errol Flynn Centenary Celebration – of which TPTL was a major sponsor.

The memorable Rory Flynn TV commercials were the centrepiece of TPTL'S integrated marketing campaign. at+m was responsible for designing and delivering all supporting festival materials including: press ads, media strategies, a direct mail piece, in–branch posters, festival brochure, festival posters, festival invitations and the festival website.

In keeping with the larger–than–life persona of Errol Flynn himself, the increase in new Wills written has wildly exceeded all expectations.

TPTL also won the Award for Excellence in Marketing Communications (B2C) for its ‘This is a message for you’ campaign. The integrated campaign, which was executed and implemented by at+m, revolved around the concept that TPTL has such personalised service that it places ads on TV specifically speaking to just a few individual customers. The TV ads were supported by quirky direct mail and personalised Product Disclosure Statements for customers. The campaign achieved its objective for TPTL and improved its overall brand equity position.

TPTL's two winning State entries now automatically go forward as finalists in their respective categories for the National AMI Marketing Awards. We wish them all the very best.

Staff in Focus

Sam Bouwer

Senior Graphic Designer

at+m is pleased to welcome our new Senior Graphic Designer, Sam Bouwer to our team. Having previously worked in Sydney and South Africa, Sam has had over 12 years experience working on designs for some of the world’s leading and most recognisable brands.

Sam has experience across multiple design and creative channels including: corporate identities, billboards, packaging, magazines, advertisements, point of sale, brochures and product launches.

We are excited about the level of knowledge and experience Sam brings to our already dynamic design team.

Community Sponsorships

at+m is committed to keeping up its contributions to the wider community, with a number of sponsorships at present. These events are great for the community and we hope that they get, and will continue to get, support from the whole community.

Royal Tasmanian Botanical Gardens Spring Tulip Festival

The annual Spring Tulip Festival, this year held in the Royal Tasmanian Botanical Gardens on October 3rd and 4th, showcases the beautiful flowers on display at the gardens. Over 15,000 people walked through the gates, basking in the majestic landscapes whilst enjoying fine food and wine, as well as live entertainment and performances.

Television gardener Peter Cundall even dropped in to provide his best tips on how to grow a veggie garden!

at+m was keen to get behind this festival due to its strong community and environmental focus. Attendees were encouraged to seek forms of transport other than their cars, with discounted tickets offered to those who rode bikes or caught public transport.

If you missed the festival this year, make sure to put it on your calendar for next year.

Eat The Street

This is a food critic competition with a twist – the food critics are children! Over the month of October, the Grade 6 class from Mowbray Heights Primary School will be sampling the menus of 12 Launceston dining establishments – with the winning restaurant announced on 3rd November at the Earl Arts Centre.

at+m, through it’s environmentally friendly Printing arm – Rethink, provided the printing of promotional items and posters for the event.

F1 in Schools

The Formula One Technology Challenge is an international engineering and design project for high school students. Students in over 20 countries compete each year to take out the title.

The competition requires students to form teams and design, build and test Formula One model cars that are powered by CO2. Students must then progress through regional, state and national finals in order to reach the international finals and compete against the best in the world.

The competition is a great way for students to learn project and time management, team work, and engineering principles. Further to building their model, students must then apply marketing principles and activities such as presentations to the projects. This gives the students real insight into the marketing of real world products and provides them with valuable knowledge for the future.

This year, at+m sponsored “Team Walrus” a Riverside High School Apprentice Class team. We provided students with marketing assistance for their whole challenge including design assistance and printing of display material, vehicle signage, and advice on media exposure and PR. Guess what, they won their class! And what’s more, they had the fastest car and won the award for best marketing.

The win now takes them to Canberra to compete in the national finals. They need $2000 to fund airfares and accommodation so if you are reading this and have the means to sponsor some of their costs, give us a call and we’ll pass on your details.