At The Moment Newsletter:
March 2009
In a downturn, even the most successful businesses are tempted to cut marketing and promotion. To talk about consolidation, not expansion, as business gets tougher. However, smart entrepreneurs know that most of their competitors were not in business during the last recession and are therefore inexperienced.
They know now is the time to gain an edge by being more aggressive with their advertising, finding new staff, investing in new technology and making acquisitions.
So hopefully in our latest newsletter you will find a tip to keep you ahead in a downturn.
Regards,
David Peck
Managing Director
at+m integrated marketing
Seen our new website yet?
Recent weeks have seen the newly at+m designed website hit the world wide web. The site, utilising cutting edge technology, emulates best practice and showcases the abilities of our web design team. As your website is often the first point of call for a potential customer, it is important it makes an impact.
If you’re worried about the cost of revamping your website, at+m should be your first point of call. We offer a range of website options to suit many budgets. Give our team a call for a free, no obligation appraisal of your current site. You may just find that the solution is well within reach.
We welcome feedback, please check out our website and let us know what you think: www.atmmarketing.com.au
2009 at+m integrated marketing Seminars
at+m integrated marketing, in collaboration with WHK Total Business Solutions, are holding their annual 2009 Integrated Marketing Seminars.
The seminars are planned for early May 2009 and flow on from the "Business Readiness for an Economic Downturn" being held by WHK Total Business Solutions.
This years seminar is "5 Practical Ways to Market Your Business in Harsh Economic Times". The seminar will provide simple and effective methods for promoting your business and improving sales, and is applicable to any type of business or industry.
The topics to be covered are:
- How to make the most of your customers
- Stand-out from the crowd in advertising
- Zig when the rest zag
- How to let your staff build your business
- Smart & targeted promotional strategies
The seminar will also 'workshop' how to apply these methods to your specific operation.
As part of the seminar package we will be providing software tools for generating and implementing your business plan. These tools include: DIY Marketing Plan, 'Opportunity Search - creativity generator', Profit Calculator and Financial Year Action Planner.
As regional operators ourselves we appreciate how little support is given to rural areas. For this reason we are holding the seminars in regional hubs around the state. Seminars will be held in Devonport, Launceston, St Helens, Glenorchy and Kingston.
If you would like to be part of this valuable offer, register your interest by calling Karen on 6334 3577.
Client Focus: NEW Gallery opens at UTAS
at+m has continued its long-standing support of the UTAS Academy of the Arts by sponsoring NEW gallery. This gallery showcases the best that students and Tasmanian artists have to offer.
As part of our sponsorship, at+m created the NEW brand — designing the logo and signage artwork. Our creative team ensured that the NEW brand reflected the UTAS Academy of the Arts ethos and current style, while maintaining its own individual look.
Staff Focus
Meet one of our team!
Richard Landherr – Production Manager
Richard joined our team in 1999 after having worked in Burnie for almost 18 years. Richard's experience and skills in sales, estimating and production have helped our company develop and maintain integrated production processes which result in the seamless delivery of products on time, every time.
Richard controls the production of the entire company from the creative team to the print room, ensuring that all processes run smoothly, and within strict time frames. He is also our head estimator, controlling our quoting procedures.
Richard often jokes that he knows a solution for every communication problem. And more often than not he does in fact know the answer! If you have a question or problem you think Richard can help you with, give us a call today.
SPECIAL – Retractable Banner Displays!
At this price why not get two?
Retractable Banners are a fantastic way to represent your company at a wide range of events. They add class and style to any corporate function, act as a great back drop for photos and are easily moved between locations.
at+m have a fantastic range of Retractable Banner Display units from a budget system to a higher end product. As a current special, at+m will design and print your Budget Retractable Banner Display for the low price of $450 +GST.
Hurry – this offer is only available until April 30th 2009!
Product Focus: Direct Mail
In these hard economic times, finding the most cost-effective way to reach your customers is vital. With budgets tightening, a direct mail campaign is the ideal medium to achieve targeted, personalised communication with current and/or potential customers.
Many of our clients see the benefits of a direct mail campaign. Our printing division SprintaPrint houses the latest in mailing strategies technology. at+m can look after all aspects of your direct mail campaign – from a database for distribution, to design and printing of the material, and the final distribution.
Having one point of contact for the entire campaign ensures that you are always able to get fast and accurate service and that you receive the best price possible.